Evaluation part one

What haveyou learned from your audience feedback?

Audience feedback is of course essential for makers of any films, and it provides us

with a valuable opportunity to get an independent assessment of our work. We have shown our film to a variety of people, mostly in the age brackets 17-19 and 30-51. People in the first age bracket were essentially friends of ours, and the second were mostly teachers, parents and

family. What we learned proved very useful in the following weeks.

One of the most significant things that came about as a result of audience feedback was

the removal of one of the scenarios, as it was deemed to be too offensive for

inclusion. This scene was not deemed too bad by the younger age group, but the older age group had a very strong reaction to it, and as a result we decided not to include it, as we wanted our

film to appeal to this age group, and we knew that we would have to make more

effort for this; the humour naturally appeals to the younger age group.

Our feedback testing was extensive, and we showed our film to as many people as possible in

the hopes of gaining an insight to as many differing viewpoints as possible. The results were mixed, with some reactions favourable, and some not so much. We attempted to gain as much constructive criticism from everyone as possible, as this would enable us to develop our

film as much as possible. Some were more useful than other, with more to say and more opinions on a wider variety of topics.

The specific age group we found to be the most useful in our research was the 30-51 age groups,

who on average were better able to articulate their ideas, and recommend a

course of action for us.

A very important function of audience feedback was to tell us when we were going too

far with jokes. When we were making the film, we found it very easy to get carried away with some elements, and the group opinions helped us to stay grounded and understand what was and what was not acceptable to certain audiences.

Posted by Duncan Morrison