Target audience research

When planning our film, we decided the target audience should be the 18-35 age category; we came to this conclusion based on the blue homour sometimes included, which this age group would find acceptable, whereas other age groups may find it offensive or otherwise unnaceptable.

By setting this age category for our target audience, we were able to include more crude homour without concern for alienating the target audience with the topics that we address. However, throughout writing it we tried our best to make sure there would be nothing that offends people outside of the target audience too, as we want our film to have the widest appeal possible.

Posted by Duncan Morrison